101 to Create your Online Profile Version 2.0

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“Your personal online branding is very important. Employers will look at what groups you’re part of, the photographs you’ve been tagged in, and comments you’ve made on other people’s blogs; negative feedback you’ve left can really go against you.” – Julie Bishop

(Above quote from Siew Woon’s blog)

Reading my other classmate’s blog about creating online professional profile, I feel that some of the points they have brought up is interesting.

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For example, in Joey’s post. She mention about how to be aware if your digital resume is effective. By staying effective, we should constantly update our profiles regularly like the recent job you worked in, or the latest skills you achieved. She also mentioned how we must be aware of whatever information about us is available online as recruiters will take that as part of the professional profile.

So I was interested to see what result will I get when I googled myself.

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I am shocked to see that my Facebook and personal blog appeared as well as my photos. This shows that I must edit my privacy setting for my personal profile platforms and ensure that my professional profile shows up instead.

I talked about how to create a online professional profile, I didn’t say the drawbacks of it. In Kai Yuan’s post, he talked about social media recruitment being time-consuming and transparent. I agree that as a new method of recruitment there will be a fault in it, furthermore I feel that as everything is going online it is easy for other users to view our resumes/ profiles. Other users will be able to get inspired or copying our own profiles and it will be difficult to stand out in a crowd.

In conclusion, I feel that building an online profile isn’t just about setting up an LinkedIn account, there are more steps after that to follow in order to have an authentic professional online profile that STANDS OUT.

Here are my comment on Jasmine and Kai Yuan’s blog.

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Topic 3: Creating Online Profile 101

Getting a job now in this era isn’t all about your background, education or work experiences. According to a Social Recruiting Survey, 73% of the companies are hiring through social media and 55% of the companies has reconsidered candidates based on their social media profile.

If you are interested in learning how to attract recruiters here is

Creating your Authentic Online Professional Profile 101

Step 1: Being honest

To have an authentic profile, you need to be truthful and genuine. Even though you might not meet the criteria of the job requirement you must not lie about it in your profile. David Tovar, the chief spokesmen for Wal-Mart, he lied about receiving a bachelor of arts degree in his resume and when officials found out, he resigned immediately. Take David for example, and never lie about your profile, because there will be a day that you will be expose and put your reputation at risk. Also, you don’t have to pretend you have that personality or skills, you should be yourself because employers wouldn’t want to find out that you are not the person you said you are.

Step 2: Be Consistent 

An example of professional online profile with the same profile picture and banner

You should set your profile picture and the information about you the same for all your profiles. This helps employers to identity you easily and also improve your image where people automatically connect you with the information you provide.

Step 3: Do a check on yourself

Check through all your photos you post on Facebook, read through all your post and tweets and sieve them and make sure that it is appropriate. You wouldn’t want your employer to do a google search on you and finds a inappropriate picture. You can always set the privacy setting or separate your different profiles for personal and professional like what we talked about in topic 2. Also do a regular self-googling of yourself, to see if anybody said something about you.

Step 4: Relevance

Link your social media accounts (that is professional), your employers will want to know more about you other than what’s stated in your resume or LinkedIn (don’t have an account, here is the reason why you should have).

With other online profiles, you are able to showcase your other skills. If you are a marketer like myself, you are able to showcase your past marketing campaigns or your marketing research on certain topics through your blog or Facebook. These are the areas that you are able to capture your audience, to show your own unique identity that recruiters will be interested in.

With these 4 steps, you will have a authentic online professional profile, you are welcome

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Social Recruiting Survey Results 2014. (n.d.). Retrieved November 5, 2015, from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

Sen, A. (2014, September 16). Wal-Mart’s Chief Spokesman Resigned Because He Reportedly Lied In His Resume. Retrieved November 5, 2015, from http://www.businessinsider.com/r-wal-mart-spokesman-resigns-over-false-information-in-resume-bloomberg-2014-9?IR=T&

Guiseppi, M. (n.d.). 10 Ways to Build Your Online Identity. Retrieved November 5, 2015, from http://www.careercast.com/career-news/10-ways-build-your-online-identity

Roslansky, R. (2014, February 19). The Definitive Professional Publishing Platform. Retrieved November 5, 2015, from http://blog.linkedin.com/2014/02/19/the-definitive-professional-publishing-platform/

Hyams, C. (2012, November 9). Personal Branding on LinkedIn: 10 Mistakes to Avoid. Retrieved November 5, 2015, from http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/