Getting a job now in this era isn’t all about your background, education or work experiences. According to a Social Recruiting Survey, 73% of the companies are hiring through social media and 55% of the companies has reconsidered candidates based on their social media profile.
If you are interested in learning how to attract recruiters here is
Creating your Authentic Online Professional Profile 101
Step 1: Being honest
To have an authentic profile, you need to be truthful and genuine. Even though you might not meet the criteria of the job requirement you must not lie about it in your profile. David Tovar, the chief spokesmen for Wal-Mart, he lied about receiving a bachelor of arts degree in his resume and when officials found out, he resigned immediately. Take David for example, and never lie about your profile, because there will be a day that you will be expose and put your reputation at risk. Also, you don’t have to pretend you have that personality or skills, you should be yourself because employers wouldn’t want to find out that you are not the person you said you are.
Step 2: Be Consistent
You should set your profile picture and the information about you the same for all your profiles. This helps employers to identity you easily and also improve your image where people automatically connect you with the information you provide.
Step 3: Do a check on yourself
Check through all your photos you post on Facebook, read through all your post and tweets and sieve them and make sure that it is appropriate. You wouldn’t want your employer to do a google search on you and finds a inappropriate picture. You can always set the privacy setting or separate your different profiles for personal and professional like what we talked about in topic 2. Also do a regular self-googling of yourself, to see if anybody said something about you.
Step 4: Relevance
Link your social media accounts (that is professional), your employers will want to know more about you other than what’s stated in your resume or LinkedIn (don’t have an account, here is the reason why you should have).
With other online profiles, you are able to showcase your other skills. If you are a marketer like myself, you are able to showcase your past marketing campaigns or your marketing research on certain topics through your blog or Facebook. These are the areas that you are able to capture your audience, to show your own unique identity that recruiters will be interested in.
With these 4 steps, you will have a authentic online professional profile, you are welcome
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Social Recruiting Survey Results 2014. (n.d.). Retrieved November 5, 2015, from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
Sen, A. (2014, September 16). Wal-Mart’s Chief Spokesman Resigned Because He Reportedly Lied In His Resume. Retrieved November 5, 2015, from http://www.businessinsider.com/r-wal-mart-spokesman-resigns-over-false-information-in-resume-bloomberg-2014-9?IR=T&
Guiseppi, M. (n.d.). 10 Ways to Build Your Online Identity. Retrieved November 5, 2015, from http://www.careercast.com/career-news/10-ways-build-your-online-identity
Roslansky, R. (2014, February 19). The Definitive Professional Publishing Platform. Retrieved November 5, 2015, from http://blog.linkedin.com/2014/02/19/the-definitive-professional-publishing-platform/
Hyams, C. (2012, November 9). Personal Branding on LinkedIn: 10 Mistakes to Avoid. Retrieved November 5, 2015, from http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/