It’s not a goodbye but a hello to new beginnings

12 days have flew by so fast, let’s see what how much I benefited from this module by the digital self-test!

Digital Self-Test

I took a different approach in explaining via a video I created! Enjoy 🙂

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Online Profile

Having an online profile promotes recognition and provides value to your brand [1].

 – Privacy

As discussed in Topic 2, I separated my personal and professional profile. In my Facebook and Instagram I privatised them as those are my personal accounts.

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Twitter is a great social media platform to include in resumes [2]. So I created a new professional account to I follow accounts like Marketing and tweet about it too. 

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In Topic 3 of creating online profiles, one of the step is having LinkedIn. Despite being a student, it is never too early to create an online presence in the working society. Furthermore, I will have internship in 2016 hence creating a LinkedIn account will benefit me to find a company.

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– Consistency

Having several social media platforms, we have to build a strong online identity as well as to have authenticity. In all my professional online profiles, I have the same profile picture and personal information.

Twitter, WordPress & LinkedIn profile picture

Future Activities

Even though this module is coming to the end, I feel that it is a new start of many opportunities. And these are the following activities that I will continue on:

– Events

I will plan to attend Marketing related events in Singapore to gain latest insight and build my network. For example, Web Summit [3]. It is a global conference where varies companies come together to talk about internet technology.

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Even though the conference aren’t held in Singapore, I followed their Twitter and Youtube to keep myself updated about any upcoming tech news which is crucial as we are living on the web.

– LinkedIn Profile

Having a week old LinkedIn account, my profile strength is only at advance.

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There are components that require time and experience to build up. As I get more experience and achievement in the future, I will constantly update my LinkedIn account and hope to reach the expert level of profile strength.

– Discussions

In LinkedIn, I will continue to follow groups similar to the groups I join below:

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In each groups, they have discussion topics. Hence I will participate in discussion to improve my knowledge of digital marketing.

I even manage to comment in one of the discussion!

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– Newsfeed

Twitter provides target marketing and expertise, hence I have taken steps to follow accounts that is related to Marketing [4].

I even got followed by some Marketing companies! By reading latest news about marketing and technology will keep me update and will be able to apply these knowledge through my work.

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Those are few activities that I will proceed on after the end of this module.

Despite being 12 days module, I feel that I not only learn more about the web but it prep me for the working industry through my online identity. Most importantly, we need to be ethnical whenever we are online, whatever you post online, stays online forever.

Word Count: 530 words

Here are links to my social media accounts:


[1]: Lemrini, A. (2015, April 15). 6 Reasons You Should Invest Time in Building an Online Presence. Retrieved November 20, 2015, from

[2]: Manning, K. (2014, August 7). What Social Media Accounts Should You Include on Your Resume? Retrieved November 20, 2015, from

[3]: Web Summit | Where The Tech World Meets. (n.d.). Retrieved November 20, 2015, from

[4]: Joseph, C. (n.d.). The Advantages of Using Twitter for Business Marketing. Retrieved November 20, 2015, from

Image Reference 

Topic 5: Behind the scenes of free content

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Before doing on this topic, I have never thought about how free content could have an impact on us.

In Joey’s post, she discuss about ‘satire’, how certain content online available might not be credible. This made me think, should there be a system of evaluation for online content even though it is free? In this article, they talked about how we should have internet social contract [1]. I feel that idea of contract might be feasible, as certain schools have created online learning where students learn from online materials (like the module we are taking now), so educational content must be credible. Maybe the government can have a system of making content free for certain users like underprivileged students and developing countries. For example, in my comment at Siew Woon’s post, I mention about how Canada is offering open textbook project for their students. And the video below talks more about it

Also watch this video for another example of free education:

In traditional paid content, it is said to be credible and beneficial for content producers hence maybe they could market their content by providing free trials like Photoshop or Spotify.

And that brings me to the next point in Siew Woon’s post where she talked about streaming of music. In spotify, a trial period is created where users are able to enjoy the premium treatment for free before purchasing it.

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However in the music industry or entertainment industry it is difficult to get users to buy music or movies because there is illegal platform. So how exactly does artist makes money? In this article, they said that artist are able to make money through endorsement and concerts. [2]

Hence there isn’t a winning side of whether free content is more advantage or disadvantage. Take a look at the video below, explaining about how users will still purchase content online:

Here are my comments on Joey’s and Siew Woon’s post.

Word Count: 330


[1]: Kurbalija, D. (n.d.). In the Internet We Trust: Is There a Need for an Internet Social Contract? Retrieved November 12, 2015, from

[2]: Wallop, H. (2014, May 7). Here’s How Pop Stars Make Money Now That People Don’t Buy Music. Retrieved November 12, 2015, from

Topic 5 – Is getting free content a crime?

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Have you ever felt this way when you are looking for article or research paper and they ask you to pay for it? Or when Taylor Swift remove her music from online streaming?

Being able to access to free content is by open access.

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The video below explains what is open access about.

When content producers use open access there will be some pros and cons:


  • Increase Readership
    Because the articles are available online for free, there will be an increase of readership. When the public is able to gain access to the articles, there will be an increase of citations as well [1]. As a marketer, if my marketing research paper is able to gain more views and comments it will benefit me improve on it and even inspire me to go for a new direction of research.
  • International Access
    Having your article being easily googled online, it will be able to go worldwide. Developing countries will be able to gain access to the articles and have the chance to participate in research despite their low-income [2]. Also they can improve on their transfer of education with the aid of free articles. Video below is an example of how open access has help a breakthrough:


  • Costs incurred 
    Having a free article, there is nobody to support the publication and the research & development fees. Producers have to fork out these fees on their own and this could discourage them from publishing on open access [3].
  • Quality
    Because of the lack of funding for the Research and Development, the quality of the article could be worst than traditional paid access models. With the traditional paid access model, there will be funding to sustain the articles, however with open access, sustainability could be a difficulty [4].

Let’s look into the music industry for example.

Miley Cyrus released her new album for free, her reason for it? She wanted to have a break from the mainstream music so she has this album as an experiment. And it was a good investment where she got the artistic freedom and also keeps her name in the press [5].

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As compared to Taylor Swift where she wants consumers to buy her music as she feels music is art and valuable art should be paid for [6]. With her “enthusiastic optimist” she sold 14.9 millions tracks on iTunes [7]!

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In conclusion, there isn’t a definite yes or no of whether content producer should make their content free but it comes down to the objective of their content.

Word Count: 420 words


Topic 4: Different shades of social media

Having a really broad topic to write, it was so interesting to see all the different ethics issues being brought up by my classmates.

In Amanda’s post, she talked about freedom of speech of how we should be aware of what we post and how it might affects us in the future. I commented on how having separate profiles might not help in the internet world because ‘friends’ that have access on our personal accounts could share out post to others. Hence I feel that internet doesn’t really allow freedom of speech because post being put online might be criticized or judged by other users.

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However certain users make user of this freedom of speech into a marketing strategy, in Wei Jie’s post, he mention that Kenneth Cole made use of unethical marketing as a marketing strategy to boost his sales.

Being guilty of having a upward social comparison, Nicole’s post has opened my eyes to a ethical issue that I never thought of. She mentioned about social comparison being a ethical issue, this comparison caused psychological problems like depression.This video below hows social media comparison has affect users.

But users need to be aware that certain post they see online aren’t real. Because social media influencer portray their personal life as their professional profile, many users has the perception that their working life is their way of live. “No one is you, and no one will ever be you. You are you, and you will never by anyone else” (elitedaily). Take a look at this article that shows how we shouldn’t let media affects our self worth.

Hence that leads to my topic of distorted endorsement, social media influencer must obey the FTC guildline to let users know that their post is sponsored by companies. If social media influencer follow the guideline, social comparison wouldn’t exist.

Here are my comments on Amanda and Nicole ‘s post.


Social Media, are you lying to me? (Topic 4)

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According to the Internet Live Stats there are currently 3 billion internet users in the world, in singapore there are 4 million users, that is 80% of our population using the internet. As a marketer, this will be an opportunities for us, the internet will be the most viable platform to market business. Hence, companies now is making use of social media to promote their business. Based on Jayson DeMers’s article on the benefits on social media marketing, one of the few benefits are increased brand recognition and decreased marketing cost.

An example of social media marketing is online endorsement, here are a few examples:
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(Image source: sugarrandspice & feralcreature)

So that led me to the main topic of an example of ethical issue:

Distorted Endorsement 

Distorted Endorsement is a misrepresentation of your credential and affiliation. It is where the company ask consumer to use their products with stories, consumer may seem to appear as anonymous testimony but it’s actually a sponsor or advertorial post (Dr. Barry, 2014).

An example is where Wal-Mart was found indirectly paying bloggers when they had a road trip around U.S. writing about positive stories on Wal-Mart through the organisation Working Families for Wal-Mart.

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Another example that is closer to home is Gushcloud Expose (A influencer marketing agency). Xiaxue (A renowned Singapore blogger) has disclose information about a endorsement between Gushcloud’s influencer and their client.

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The above image is an email from the client to the influencer. Because of the improper anonymity, this affected the company and all the other clients they worked with, like Singtel.

Having to mask an advertisement is distorted endorsement. To gain companies’ trust, they must have a true representation of business or products they offer. Any intentional fabrication of stories could damage the company’s reputation.

I feel that online endorsement is a great marketing method to promote the business, but it should be executed professionally and ethically. Based on the FTC guideline: “A simple disclosure like ‘Company X gave me this product to try . . . .’ will usually be effective” so as long as they obey the FTC regulation, it will not result in distorted endorsement or improper anonymity. A good example of online endorsement is like the image and video below. It clearly states it is being ‘sponsored’ or show the client’s logo in the video.

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It is a privilege to be an influential blogger or social media star, where a small community of internet users look up to. Influencer shouldn’t abuse their power but partner with companies they genuine like or feels their follower will benefit from.

What do you think of online endorsement?
ETHICAL OR NOT? Comment down below 🙂

Word Count: 420 words


101 to Create your Online Profile Version 2.0

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“Your personal online branding is very important. Employers will look at what groups you’re part of, the photographs you’ve been tagged in, and comments you’ve made on other people’s blogs; negative feedback you’ve left can really go against you.” – Julie Bishop

(Above quote from Siew Woon’s blog)

Reading my other classmate’s blog about creating online professional profile, I feel that some of the points they have brought up is interesting.

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For example, in Joey’s post. She mention about how to be aware if your digital resume is effective. By staying effective, we should constantly update our profiles regularly like the recent job you worked in, or the latest skills you achieved. She also mentioned how we must be aware of whatever information about us is available online as recruiters will take that as part of the professional profile.

So I was interested to see what result will I get when I googled myself.

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I am shocked to see that my Facebook and personal blog appeared as well as my photos. This shows that I must edit my privacy setting for my personal profile platforms and ensure that my professional profile shows up instead.

I talked about how to create a online professional profile, I didn’t say the drawbacks of it. In Kai Yuan’s post, he talked about social media recruitment being time-consuming and transparent. I agree that as a new method of recruitment there will be a fault in it, furthermore I feel that as everything is going online it is easy for other users to view our resumes/ profiles. Other users will be able to get inspired or copying our own profiles and it will be difficult to stand out in a crowd.

In conclusion, I feel that building an online profile isn’t just about setting up an LinkedIn account, there are more steps after that to follow in order to have an authentic professional online profile that STANDS OUT.

Here are my comment on Jasmine and Kai Yuan’s blog.

Word Count: 330

Topic 3: Creating Online Profile 101

Getting a job now in this era isn’t all about your background, education or work experiences. According to a Social Recruiting Survey, 73% of the companies are hiring through social media and 55% of the companies has reconsidered candidates based on their social media profile.

If you are interested in learning how to attract recruiters here is

Creating your Authentic Online Professional Profile 101

Step 1: Being honest

To have an authentic profile, you need to be truthful and genuine. Even though you might not meet the criteria of the job requirement you must not lie about it in your profile. David Tovar, the chief spokesmen for Wal-Mart, he lied about receiving a bachelor of arts degree in his resume and when officials found out, he resigned immediately. Take David for example, and never lie about your profile, because there will be a day that you will be expose and put your reputation at risk. Also, you don’t have to pretend you have that personality or skills, you should be yourself because employers wouldn’t want to find out that you are not the person you said you are.

Step 2: Be Consistent 

An example of professional online profile with the same profile picture and banner

You should set your profile picture and the information about you the same for all your profiles. This helps employers to identity you easily and also improve your image where people automatically connect you with the information you provide.

Step 3: Do a check on yourself

Check through all your photos you post on Facebook, read through all your post and tweets and sieve them and make sure that it is appropriate. You wouldn’t want your employer to do a google search on you and finds a inappropriate picture. You can always set the privacy setting or separate your different profiles for personal and professional like what we talked about in topic 2. Also do a regular self-googling of yourself, to see if anybody said something about you.

Step 4: Relevance

Link your social media accounts (that is professional), your employers will want to know more about you other than what’s stated in your resume or LinkedIn (don’t have an account, here is the reason why you should have).

With other online profiles, you are able to showcase your other skills. If you are a marketer like myself, you are able to showcase your past marketing campaigns or your marketing research on certain topics through your blog or Facebook. These are the areas that you are able to capture your audience, to show your own unique identity that recruiters will be interested in.

With these 4 steps, you will have a authentic online professional profile, you are welcome

Word Count: 420


Social Recruiting Survey Results 2014. (n.d.). Retrieved November 5, 2015, from

Sen, A. (2014, September 16). Wal-Mart’s Chief Spokesman Resigned Because He Reportedly Lied In His Resume. Retrieved November 5, 2015, from

Guiseppi, M. (n.d.). 10 Ways to Build Your Online Identity. Retrieved November 5, 2015, from

Roslansky, R. (2014, February 19). The Definitive Professional Publishing Platform. Retrieved November 5, 2015, from

Hyams, C. (2012, November 9). Personal Branding on LinkedIn: 10 Mistakes to Avoid. Retrieved November 5, 2015, from

Review on topic 2 online identity and online identities..

Sometimes hiding behind a online identity, people are more vocal than real life because with a fake identity they can be whoever they want.

After reading more about online identity in my classmate’s blog, I feel that there are points that I am lacking which they brought up.

One of those is able to discuss issues online through multiple online identities. In luna’s post, she stated that users are able to participate in forums without disclosing personal information. I feel that maybe online identities could be link to users being a visitor or resident. For example, as a visitor they aren’t interested in getting so involved in the internet hence they will create an fake online identity just to acquire information they need online. Also when having multiple online identities, there will be tendencies of forgetting all the identities you have like the username and password.

Also one issues that I feel is important when having more than one online identities is online security. In Audrey’s post, she showed a video of the consequences if we don’t increase our online security. Even though we create different online identities for different purposes, we still must be wary of whatever we post. Because whatever is uploaded in the internet, it can never be erase hence we should always be careful not to post bank information or personal records that you wouldn’t want people to know online.

As a marketer, there are some benefits and drawbacks as well. For example, in crystal’s post, she mention that marketers are able to find online profile with authenticity and big community engagement for advertising as it will reflect well on their brand.

Overall, after reading through my friend’s thoughts, I feel that there isn’t a right or wrong having multiple online identities is how we make use of it.

With that we say goodbye to online identities and if you have a few minutes to spare watch this video of this of how a online identity can ruin your relationship.

Here are my comment one Tian Yi’s and Luna’s 🙂

Word count: 330

Topic 2: Having more than one online identity, good or bad?


The cartoon above shows that anybody can self represent themselves on the internet, because personal information can be fabricated. This leads me to the topic of the day, Online Identity.

So you may ask, what exactly is Online Identity?

Online Identity is information about individual in the internet, it is the sum of your characteristics and interactions. A person’s online identity can be different from the person’s real-world identity.


The above image shows an example of a partial identity, users use different identity in each website you visit.
Some of the purpose why users have multiple identities online could be separating personal and professional. Or just having different identities for different interest, for example, I personally have two accounts for Instagram, one account is personal where I follow my family and friends only, the another account is to follow accounts that I am interested in like food, celebrities, etc. Because I feel that I don’t want people that I am unfamiliar to gain access to my private information, we wouldn’t know what will they do with the information.

That leads us to our next topic, is having more than one online identity GOOD or BAD?

In a user point of view, they are able to separate their private life with professional. Sometimes when you just want to share the food you had for dinner or rant about how you got stuck in the traffic but you are unable to because your boss is following you on Facebook. With a different account, you are able to talk about news that is related to the job you are in so that your colleagues and client will be interested, while still able to share your personal stories on the other account.
By having separate accounts for different interest or purpose, marketers are able to target user more effectively. Marketers will be able to use user’s information and online activities to advertise them the relevant things that they are most likely be interested in.

By having many identities, the main worry is credibility. Other users will wonder if the user they are following is real, if information the user provided is true. And also with a fake account, users can be whoever they want, they could be stealing profiles or even worst cyberbullying. Marketers on the other hand, will not be able to have a accurate target group because users might enter false information about themselves.

Hence there isn’t a correct answer if multiple identities is good or bad, it depends on the purpose of having it.

Here is a video of how internet identities has evolve, sit back and enjoy! 🙂


On the internet nobody knows you’re a dog. (2008). Retrieved November 3, 2015, from

Understanding your Online Identity: An Overview of Identity. (2011). Retrieved November 3, 2015, from

Casserly, M. (n.d.). Multiple Personalities And Social Media: The Many Faces of Me. Retrieved November 3, 2015, from

Review on “Digital Visitors” & “Digital Residents”

I have never thought that there will be a categorization for different users with their different motive. After much research on the topic as well as reading my peer’s blog post on their view, has really broaden my horizon about how users perceive themselves on the internet. In my post about Digital Visitors and Digital Residents, I talked about the White and Marc’s theory as well as personal views.

Reading Joey’s post on her adaptation of the topic, it was interesting to see that she gave personal example of being a digital visitors as an online shopper. I have never thought that even as an online shopper there will be digital visitors or resident.


Also her example of Xiaxue as an digital resident is perfect, Xiaxue is an online blogger that voice out her views confidently as well as share her personal life on social media platforms. However I feel that exposing your life on the internet is important decision to make as it not only affects the user but user’s family and friends hence, future bloggers must think carefully before they commit their decision as whatever is put on the internet can never be erase. I gave my input on what I feel about it in her post as well. (click on the link to see what I commented 😉 )

Also in Shannon’s post she talked about the how tech savvy isn’t just about handling social media accounts which I strongly agreed.


Because I believe sometimes, social media influencer are just good with words and photo editing but actually they aren’t as tech savvy. I also commented on her post saying what I feel about digital resident.

This topic makes me wonder will users think of the consequences of being either a digital visitor or resident, or what other categorization do users have when using the internet.


Excited to blog more about similar topic like this, to research it and jot down my reviews as well as reading what other blogger’s feel.